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Driving your website with solid metrics and measurement
Back in the day I used to own a 1977 Monte Carlo. It was “light buckskin” and had been my Mom’s car, a pretty hot ride in its day. In fact it’s what I originally drove west with all my worldly...
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Finding the sweet spot
Thanks to the folks who kindly shared out my “Disconnect to reconnect” getting unplugged post from last week. Who knew recommending exactly the opposite of what you are doing right now would be...
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Is there opportunity lurking in that mailbox?
While I’m a huge believer in social media as a great outreach and engagement tool, I happen to think that your physical mail box, while increasingly lonely these day, might be strategically an...
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Five tips to earn FREE publicity (#4 is your secret weapon!)
This week our theme is earned media. It’s certainly a topic dear to my heart (filling an entire module in my course “Marketing with Media: Spend less time, get more results”) But the reason I...
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Email subject lines make or break a media pitch
Last week we looked at 5 tips for getting more FREE publicity and earned media. I noted how I considered point #4 to be the secret weapon. So we’re going to dig more into that this week. If you...
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Your killer media pitch
This week I promised to follow up on the “marketing with media” theme, and offer a template for your killer media pitch. If you want to review last weeks post on writing effective subject lines...
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Learning to serve your list
Way back early in my career I worked at an urban weekly newspaper called the Georgia Straight. At a time when it was just barely becoming respectable earning agency advertising business despite...
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Could less actually equal MORE?
Last week I attended a farewell gathering for some long time neighbourhood friends. They have cashed out of the real estate market in North Vancouver, sold off most of their possessions, and...
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How to assign value to your media reach
This week I’ve been working away at another client media analysis, and it has brought up some interesting questions about how we apply value to media. Generally with traditional print and...
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Being human in the age of being digital
Nicholas Negroponte wrote “Being Digital” in 1995. In it he shared insights of endless possibilities for our future based on his work at MIT. I pulled it off the shelf last week and have been...
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Building media equity as an owner
Sometimes being a tenant can suck. Especially when your landlord ups the rent, changes the rules, announces a major renovation, or evicts you. Landlords have a lot of power, since they do after...
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5 Steps to gaining authority through embedded media
91 3 13SharesEmbedded media is where you publish or broadcast as an author using the reach of an established platform. To the reader, you appear to be contracted by the organization to provide...
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Creating content takes commitment and consistency
1 1ShareAudience first marketing is all about the notion of building a loyal audience first through content creation and sharing, before actually ever having a business. The piece I wrote about...
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Media loves media
33 3 9SharesIt’s been said, “media loves media”. By that I mean that often once you have received coverage in one media vehicle, you will often be called by another for a follow up story or slightly...
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How media amplifies a message: H&Ms Coolest Monkey PR fiasco
1 4 5SharesThis week H&M learned that racism and marketing don’t go well together. Fueled by the ever-increasing views that only the combination of traditional and online media along with...
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Targets and tribes
11 1 3SharesAs many of you know, I advocate regular content creation as a way to boost SEO online, be seen as valuable to your target audience, and remain visible for when they seek solutions. I had...
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Video across platforms: live, linked or native?
Last week I shared some important update information about Facebook. In particular how it has recently gone from a platform of DISCOVERY (helping people find relevant content) to a platform of...
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Is watching the new reading? Adapting your content for the 19:30 ratio
This week I’m looking at the 19:30 ratio. No I’m not going back to the 1930’s, although after a week like we’ve had in social media with Facebook and the ethics of personal data sharing, it’s tempting...
View ArticleBeing human at scale: marketing that connects in an age of automation
Michael Stelzner, Founder & CEO, Social Media Examiner, said something at Social Media Marketing World that really resonated with me, “We need to be more human at scale.” I’ve been thinking a lot...
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How to create talk triggers that make your business memorable
A talk trigger is something about your business that is remarkable, repeatable, relevant and really simple. Whether strategic in nature or discovered through customers posting and talking online, talk...
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